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FRESH LATHER

FRESH LATHER

IDEAL FOR:

Anyone who loves feeling fresh, pulled-together, and subtly magnetic - all day long.

KEY NOTES:

Soft soap, skin musk, white woods, clean linen.

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a fragrance that’s good for your skin.

Naked Perfume™ is crafted with a proprietary plant-based micellar water formula, designed to be gentle on skin while delivering a long-lasting, evolving fragrance experience.

Unlike alcohol-based perfumes that can dry out or irritate skin, Naked Perfume™ uses plant-derived micellar water and coconut-based surfactants—a clean alternative that enhances how fragrance interacts with the skin over time. When applied, the micelles activate, releasing the initial scent.

With every touch or movement throughout the day, they reopen—releasing a fresh wave of fragrance and ensuring Naked Perfume™ remains fresh, effortless, and beautifully present from morning to night.

  • sustainable by nature

    We choose minimal, recyclable packaging and low-impact production methods—because beauty shouldn’t cost the earth.

  • skin-friendly always

    Crafted without alcohol, parabens, or harsh ingredients. Just what your skin loves.

  • ethically sourced

    Our ingredients are thoughtfully chosen—never tested on animals, and always responsibly sourced.

  • consciously clean

    Formulated with our proprietary plant-based micellar water, designed to be gentle, long-lasting, and revolutionary.

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  • “Fresh Lather smells like the best version of my own skin. Clean, comforting, and somehow addictive.”

     — AVA, LA

  • “It’s the only ‘clean’ scent I’ve tried that actually lasts. I kept catching whiffs of it all day.”

     — RILEY, ATL

  • “Fresh, crisp, and magnetic. I’ve never had more people ask what I’m wearing.”

     — DANI, NYC
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